Zoomies Dog Treats Website. Life is better when you unleash the joy.

The Zoomies website was developed to introduce a new offering to the market: Zoomies Dog Treats. These all-natural, irresistible treats are designed to evoke joy and foster connections, embodying the playful spirit of dogs through moments of excitement and freedom. With flavours inspired by beloved local pub dishes like Beef Burger, Chicken Parma, Surf and Turf, and the classic Sunday Roast, these treats promise wagging tails and bursts of joy, making life brighter for dogs and their humans.

We were engaged to develop a website that would not only showcase Zoomies Treats, but also capture and convey the exuberant experience of sharing these treats with your furry friend. The objective was to create an online presence that mirrors the playful energy and happiness that these treats inspire.

The process began with a deep dive into the joyful experience of owning a dog, particularly focusing on the dynamic energy expressed in the form of "zoomies." These spontaneous bursts of energy and enthusiasm were at the heart of our design philosophy, ensuring that the website reflected this joyous activity.

Our primary challenge was to translate the sheer excitement and happiness dogs feel when receiving a treat into a digital experience. The solution was to design a site that visually and interactively echoes this excitement. We utilised bold, energetic lines that guide visitors through the website, mirroring the playful path of Zoomies’ mascot, Razzle, across the screen. The use of vivid colours further enhances the lively and spirited nature of the brand.