Bringing Two Brands Together to Forge New Pathways

Two Brands, One Brilliant Future

What happens when you take a people-development powerhouse and a trailblazing tech platform and ask them to share the spotlight? You get an opportunity to create something truly special. GRIST, with its decades of expertise in shaping high-impact behaviours, and YakTrak, with its AI-powered performance tracking, were joining forces. Our job was to make sure their combined brand was more than just a mashup, it had to be a showstopper.

The Challenge: A Branding Puzzle

Here was the conundrum: how do you take two successful, yet very different, brands and create a single, unified identity? GRIST was the seasoned expert in human development, while YakTrak was the tech-savvy innovator. They needed to present a united front to the world, but their existing branding felt more like two strangers at an awkward party than a dynamic duo. We had to create a solution that celebrated their individual strengths while telling one compelling story that would set them apart from the competition.

The Solution: A Complete Creative Makeover

We rolled up our sleeves and dove headfirst into the creative deep end. This wasn't just about slapping a new logo on things; it was about building a whole new brand system from the ground up. We needed to create a visual language that felt both human-centric and tech-forward, reflecting the unique partnership between GRIST and YakTrak.

The Results: A Brand That Just Clicks

The outcome was more than just a pretty new look; it was a strategic triumph. The new brand identity gave GRIST and YakTrak the tools to step into the market with confidence and clarity.