Broad Radio: A Creative Campaign Elevating Brand Engagement and Loyalty

Broad Radio was born from a spark of inspiration in Berlin, where Jo Stanley, alongside a fearless friend, envisioned a groundbreaking idea – a radio platform made by women, for women. Together with Darren McFarlane, Jo turned this vision into reality, creating a dynamic brand that speaks directly to women everywhere.

To bring Broad Radio to life, the founders assembled a stellar broadcast team, which includes some of Australia’s most well-known and beloved personalities. This collective of influential voices has helped establish Broad Radio as a bold and unique presence in the media landscape.

Our team was proud to contribute to this initiative by crafting the brand platform, developing the launch campaign, and leading the creative direction and execution. With a clear mission and engaging storytelling, the launch campaign achieved outstanding results, capturing a strong audience and creating a memorable introduction for this pioneering brand.