A New Brand Platform for an Australian Bird Food Icon

Each bird is as unique and wondrous as their individual song.

This was our guiding thought when we were asked by Whistler to create their new brand platform.

Carefree and full of joy, birds represent freedom, hope and wonder. And as every bird-lover knows: they are anything but homogenous. Each one comes with its own personality, colouring, intelligence and song. And what better symbol of this individuality than the music they make? Uplifting, calming, bordering on spiritual, the sound of a bird singing is the sound of joy itself.

A sanctuary in a sea of modern noise. A little slice of wonder, right at home.

And so, "For Every Song" was born, encapsulating the brand's core values and vision. Our brand line does more than just celebrate the individuality of each bird; it embraces the entire spectrum of avian diversity, serving as a promise that Whistler's products cater to every bird. Simultaneously, it effortlessly incorporates the product into this narrative of individuality and joy. It's a memorable, evocative, and unique expression that resonates with bird lovers and aligns perfectly with Whistler's commitment to providing tailored nutrition for Australia's varied birdlife.